Customers in the digital economy expect highly individualized products and service levels. Their tastes & sentiments are rapidly evolving, quickly reflected on social media and the impact can be felt very quickly by businesses. The digital economy presents a scenario where the price of the product needs to be significantly more dynamic and constantly adjusting demand, supply and other market factors. Companies that embrace the AI opportunity will be able to create the modern experiences their customers expect, connecting with them on all their devices, analyzing their data to get to know them better, and being able to anticipate and predict in order to better serve them.
CRM empowers sales, marketing and service teams with artificial intelligence to proactively detect customer sentiments, identify leads, and score opportunities, suggest prices dynamically that feasible yet competitive, launch promotions, Predict failures on critical equipment and launch preventive services ahead of incidents
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